SEO stands for Search Engine Optimization and it’s a marketing practice focused on increasing visibility in organic (non-paid) search engine results. It’s about both the technical and creative elements necessary to improve rankings, drive traffic, and increase awareness in search engines.
There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn't just about building search engine-friendly websites, it's about making your site better for your customers as well.
The algorithms in charge of displaying search results are constantly evolving; this is why it’s important to frequently work on your website in order to help it rank better and increase the traffic your business receives for online searches.
On Page SEO
This refers to the internal optimization of your website, including any text and other content forms that are optimized to help with search engine indexation.